The AI receptionist for trades
Penny. She answers when you can’t.
Penny is trained on your business and answers 24/7. She handles questions, books jobs, and texts you a summary of every call. From $99 a month.
- 7 days free
- No card required
- Cancel anytime
- Set up in 3 minutes, no tech skills needed
- Can transfer urgent calls straight to you
- Every call recorded, with a summary by text
- Screens out spam and robocalls
- Set up in 3 minutes, no tech skills needed
- Can transfer urgent calls straight to you
- Every call recorded, with a summary by text
- Screens out spam and robocalls
Built for the trades that run on calls
Roofing 
Plumbing 
HVAC 
Electrical 
Landscaping 
Painting
Garage doors 
Pool service 
Fencing & decks 
Remodeling 
Pest control
The problem with missed calls
A missed call is a lost customer.
Hands full. Up a ladder. Or asleep.
How it works
Five minutes to set up. Then she never misses a call.
- 1
Tell her about your business. She learns the rest.
Paste your website and Penny picks up your services, hours, and area. You fix anything she got wrong and go back to work.
- Keep your number, or pick a new one with your area code
- Only the calls you miss go to Penny
- Live the same day, not next week
- No website? A few questions in setup is enough
Learned from ridgelineroofing.com
- Roof repair, replacement, gutters
- Mon to Sat, 7am to 6pm
- Serves Tampa and Pinellas County
- Service call from $149
Anything wrong? Tap to fix it.
- 2
She answers every call like she works for you.
In your business name, with your greeting, and she already knows what you charge for a service call.
- English and Spanish
- Several calls at once, no busy signal
- Spam and robocalls screened out
- Your common questions, answered your way
0:02Hi, thanks for calling Ridgeline Roofing, this is Penny. How can I help?
Your greetingYour pricesSpanishSpam screened - 3
She books the job, or tells you who to call back first.
Penny checks your calendar, offers a real slot, and texts the caller a confirmation. If it needs you, she gets the details so you know which call to return first.
- Books onto your calendar
- Sends quotes, addresses, and booking links by text mid-call
- Transfers the callers you would want to talk to (Crew and up)
Your calendar · this week
- Tue 8:00Booked · Leak over garage
- Tue 11:00Open
- Wed 1:00Open
- Wed 3:30Dana R. · Gutter quote
Confirmation texted to the caller
- 4
You know what happened before you are off the ladder.
Recording, transcript, and a three-line summary by text and email. Call the best ones back first.
- Recording and transcript on every call
- Summary with the caller number and what they need
- Pushes call notes into your CRM (Pro)
PennyText message · nowNew job bookedLeak over the garage at 418 Maple Court. Booked Tue 8:00. Caller wants a rough price first: (813) 555-0142.
▶ Recording 0:18TranscriptCall back firstFull re-roof, 2,400 sq ft, insurance claim. Wants to talk to you today.
What changes
This month, no more voicemail. Next year, a full calendar.
In the first ninety days
You stop wondering what you missed.
- Every call answered, even at nine at night
- Callbacks in minutes, not the next morning
- Evenings without the phone in your hand
- Your partner off the phones
In two or three years
The company that always picks up.
- A schedule full enough to hire
- A number customers pass on to neighbours
- Reviews that mention how easy it was to book
- Weekends that are actually yours
Try Penny free. Stop losing jobs to voicemail.
Setup takes about five minutes. She answers your next missed call.
- 7 days free
- No card required
- Cancel anytime
Compared with what you use now
Cheaper than a receptionist. Smarter than an answering service.
| What matters on a job | Voicemail | Answering service | Family or part-time office | Hiring someone | Penny |
|---|---|---|---|---|---|
| Picks up at 9pm on a Saturday | No | Yes | Sometimes | No | Yes |
| Knows your prices and service area | No | No | Yes | Yes | Yes |
| Books onto your calendar during the call | No | No | Yes | Yes | Yes |
| Only quotes the prices you set | No | No | Mostly | Yes | Yes |
| Sends you the recording and a summary | No | Sometimes | No | No | Yes |
| Takes three calls at once | No | Yes | No | No | Yes |
| What it costs a month | Lost jobs | $300+ | Their time | $3,500+ | From $99 |
Works with what you already have.
- Your existing business number
- The calendar you already use
- Your CRM, on the Pro plan
- Your phone, by text and email
Questions
What owners ask before they try her.
Is Penny an answering service for contractors?
Penny is an AI receptionist built for trades: roofers, plumbers, HVAC, electricians, and anyone else who books work over the phone. Unlike an answering service, she knows your prices and area, books the job on your calendar, and costs a fraction as much.
Does the AI receptionist sound like a robot?
No. Penny talks like a person, listens, and answers based on what the caller says. She uses your greeting and your business name, so callers feel like they reached your front desk.
What if she gets something wrong?
Penny only quotes the prices and policies you gave her. When a caller asks something she was not taught, she takes the details and flags it for you instead of guessing. You can listen to any call and correct her in a minute.
Can she double-book me?
No. Penny checks the open slots on your connected calendar before she offers a time, and only offers ones that are free. If your calendar is not connected, she takes the details instead of booking.
Do I need a website?
No. If you have one, Penny reads it to learn your services, hours, and area. If not, she asks you a few short questions during setup and learns from your answers.
Do I keep my business phone number?
Yes. You keep your number and forward only the calls you miss. If you pick up, Penny does nothing. Customers see no difference.
Can Penny book jobs on my calendar?
Yes. She checks your calendar, offers a real slot, books it during the call, and texts the caller a confirmation. On Crew and up she handles several workers and calendars.
What happens when a call needs me right now?
On Crew and up, Penny transfers the calls you would want, such as a big job or a current customer, to you or a teammate. You set the rules. If nobody picks up she takes the details.
Does Penny speak Spanish?
Yes. Every plan answers in English and Spanish, and switches when the caller does.
How much does an AI receptionist for a small trades business cost?
Plans start at $99 a month for around 100 calls, and most owners find one booked job covers it. Every plan starts with seven days free and no card.
How fast can I get started?
Most businesses are live the same day. Paste your website, check what Penny learned, set your greeting, connect your calendar, and forward your missed calls.
What do I get after each call?
A text and an email with the recording, a transcript, and a short summary with the caller number and what they need.
Can I cancel?
Any time, from your account. There are no setup fees and no contract.
Pricing
One booked job pays for the month.
Start small and move up when the phone gets busier. Every plan starts with seven days free and no card.
Solo
For one-person trades businesses. You stay on the tools, Penny stays on the phone.
$99/month
Billed monthly · cancel anytime · one booked job covers it
Start with Solo24/7 answering that knows your business.
- 200 minutes a month — around 100 calls
- Custom message taking (2 scenarios)
- Send booking links by text while the caller is still listening
- Automatic spam and robocall screening
Crew
For small teams with a couple of vans out. Penny books the work and gets callers to whoever is free.
$199/month
Billed monthly · cancel anytime
Choose CrewEverything in Solo, plus:
- 400 minutes a month — around 200 calls
- Custom message taking (5 scenarios)
- Books jobs straight onto your calendar
- Live transfers — callers reach the right person while they are still on the line
- Text your caller mid-call with quotes, addresses, or links
Pro
For established businesses with a full schedule, staff to route to, and quotes worth chasing.
$299/month
Billed monthly · cancel anytime
Choose ProEverything in Crew, plus:
- 600 minutes a month — around 300 calls
- Custom message taking (unlimited scenarios)
- Warm transfers — Penny briefs your team before connecting the call
- Waterfall transfers — Penny tries each number until someone picks up
- Custom training — upload your pricing, policies, and service areas
Scale
For larger operations where the phone never stops and a missed call is a lost job.
$499/month
Billed monthly · cancel anytime
Choose ScaleEverything in Pro, plus:
- 1,000 minutes a month — around 500 calls
- Multiple numbers, locations, and service areas
- White-glove onboarding with a dedicated specialist
- Priority support — faster email and chat replies
- Monthly review of call volume, bookings, and missed work
Every plan includes
- Custom agent name and greeting
- 24/7 availability — Penny never sleeps, never takes breaks
- English and Spanish on every call
- Handles multiple calls at once — no busy signals, ever
- Pick your area code
- Trained on your business automatically
- Call summaries, transcripts, and recordings
- Custom FAQs — teach Penny how to answer common questions
- Email and text notifications for every call